Welcoming the Solo Female Traveller

The solo female traveller is a fast-growing segment which represents a great market opportunity for hotels to realise. Many young women are choosing to travel and explore independently. They blog about their adventures and provide excellent advice on how to travel safely and get the most out of the experience. More women too, travel frequently as part of their jobs.

Probably the biggest area of concern when travelling solo is safety. Apart from choosing hotels that are centrally located in well-populated areas, women would welcome hotels that provide that extra sense of security – women-only floors, being accompanied to their rooms by female staff, a list of emergency phone numbers and cab companies, advice on areas to avoid. In regard to the point of women-only floors, LUXXE can easily ensure that only female room attendants and supervisors look after the rooms on such floors.

Some hotels have gone the extra mile to create an ambience that is skewed towards female guests, providing amenities that answer their frequent travel needs and wants. These range from hair appliances and products to female-friendly toiletry kits, healthy snacks, yoga mats and lifestyle magazines. Other hotels have tied up with fashion brands to provide in-room fashion bars, which is a pretty interesting idea although we’re wondering about the logistics of stock-checking and replenishing.

Whatever initiatives are taken, we applaud hotels that make the effort to cater to the safety and comfort of this growing travel segment.

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